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Two Israeli writers caused a stir last week by calling on President Obama to speak directly to Israelis, similar to the way he has addressed populations from Cairo to Moscow. "Simply stated, take your campaign directly to the Israeli people, and soon," Bradley Burston wrote in a Haaretz blog post. "Fail to do this, or wait too long, and you'd be well advised to leave the table while you still have chips." Aluf Benn echoed this sentiment in The New York Times: "This policy of ignoring Israel carries a price." Similar points were made just two weeks ago in a study by the Center for American Progress.

Both Benn and Burston seem to believe that Israelis disapprove of Obama because they don't understand what he wants--simply because he has failed to explain it to them. It's...