August 5, 2009
The Dutch: Direct or Just Plain Rude?
Paul Schnabel, NRC Handelsblad
"Unwittingly antisocial," is the motto of the latest campaign from SIRE, the Dutch Institute for Non-Commercial Advertising. An accompanying website invites visitors to take a test to determine how antisocial they are. For instance, if you have a dog, the site will inform you that every year 11,152,000 people in the Netherlands step in dog poop.