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General elections are about mood, momentum and deep underlying sentiments such as “time for change”. But they are also about statistics and the statistical backdrop to the forthcoming election is getting interesting. The Office for National Statistics (ONS) last week said that Britain had scraped out of recession in the final quarter of last year. The margin, 0.1%, was the smallest possible and on an equivalent basis was less than a tenth of the rate America achieved over the same period. It should be unequivocally bad news for the government. Not only is Britain last out of recession among leading economies, directly contradicting Gordon Brown’s promise, but it is emerging more slowly. St George’s Day is inked into the politicians. If the ONS announces on April 23 that Britain has slipped back into recession in the first quarter it will be a big blow for Labour.
Yet something has changed the political weather. A YouGov poll yesterday put the Tory lead on just seven points, within hung parliament territory, and only half the 13-14 point leads the party was enjoying with the same polling organisation last month. It may be that despite the desperately disappointing official figures, Labour is benefiting from the gradual return of economic optimism. It may also be that the Tories are suffering from the other interpretation of the 0.1% GDP rise, that the economy is too vulnerable for aggressive Tory spending cuts. A good Conservative line of attack, that the prime minister’s mismanagement of the economy left Britain without the scope to introduce genuine recession-fighting measures and the weak figures are the consequence, is rarely heard. In its place has been austerity; a Tory government would immediately begin the task of cutting spending to appease the rating agencies and the markets, whatever the state of the economy.
David Cameron tried to finesse that message in Davos on Friday, perhaps as a result of conversations with the former chancellor Ken Clarke, his business spokesman. Immediate cuts in spending under a Conservative government need not be “particularly extensive”, he said. But they had to be the start of “a credible plan to eliminate a large part of the structural deficit over a parliament”.
Mr Cameron’s more subtle message is right. Markets and agencies are looking for a down-payment to show the government means business about getting the deficit down. Voters know this has to happen. But subtle messages get lost in the heat of an election campaign. Mr Brown, in his Downing Street podcast last night, gave us what will be Labour’s line on the economy: vote Tory and the country will be back in trouble. “Others propose immediate and drastic cuts in public services,” he said. “I have no doubt that if we did, before the recovery is fully locked in, we would return to recession. That is not the best course for Britain.”
The numbers have thrown up challenges for both parties. The Tory leader has the more coherent message. His challenge is to prevent his party members being seen as dangerous and irresponsible cutters. With the poll lead narrowing, that may not be easy.
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