Being lucky enough to have family in Cape Town, I’ll be spared the inflated rates for hotel rooms, car hire and just about every other necessity of a fan travelling to the World Cup in South Africa this June. Price gouging appears to be the order of the day as everyone races to make a quick buck off of the world’s largest sporting event. Everyone who can, at least. Fifa has taken such tight control over the marketing rights of just about anything that even uses the word “2010” that some locals complain South Africa has been colonised by soccer’s governing body.
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