In advance, everyone was promised that British foreign policy would now be politically and financially realistic. It would eschew Blairite ambitions to put the world to rights. It would strengthen bilateral relations and boost trade. Diplomats would no longer be valued for their thoughtful telegrams about the situation in Ruritania, but by their ability to get out and sell British goods and services. We must cut our coat according to our cloth, was the message – and then flog the coat abroad.