Chile's New Global Brand for Success

Chile's New Global Brand for Success

Four years ago, Kazakhstan became the unluckiest land in the world, when Sacha Baron Cohen made his ignorant comic hero, Borat, a native son. For a Central Asian country that had had independence thrust upon it, Borat was a handicap too far. Lacking the power and imagination to fight back, the Kazakh government banned the film that had so impugned its image and withdrew into a sulk from which it is only just emerging. Pretty much everyone else had a good laugh.

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