Does Aid Improve America's Image?

Nearly a year ago, as Japan struggled with the devastation wrought by the March 11, 2011 earthquake and tsunami, the United States military launched “Operation Tomodachi,” a major humanitarian aid mission, to help the Japanese government respond to the crisis. The effort made a strong impression on the Japanese people – ratings for the U.S. reached sky-high levels following the American mission. And it was not the first time that relief to those in need has enhanced America’s reputation. In recent years, both Indonesians and Pakistanis have expressed more positive views about the U.S. after receiving significant levels of disaster relief. However, the Indonesian and Pakistani examples also suggest that the impact of humanitarian efforts has its limits.