It is almost touching that millions of North Americans developed a sudden interest in northern Ugandan affairs at some point Wednesday afternoon and decided, as their finger slid between the latest app and the hockey scores, to hire someone to take care of Joseph Kony.
Did you click? You’re hardly alone. Who could resist retweeting, Like-ing, or +1-ing a salvo of memes against the most guilty living figure in the world, firing a binary barrage of #stopkony hashtags into the veldt? For this was surely a binary issue: The absolute evil of one pitted against the pure compassion and undeniable enthusiasm of millions.
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