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Sina Weibo is looking for more censors. The social media company, often described as China’s version of Twitter, has a rumored 1.000 “information security” editors working to remove posts and comments about forbidden subjects like “Chen Guangcheng” or “Tiananmen Square.” But according to a report in the Asian Wall Street Journal, the NASDAQ-listed company went so far this week as to post a help-wanted ad seeking reinforcements. In this context Sina’s logo—an enormous, red-rimmed eyeball, calling to mind an overworked Big Brother--begins to make sense.