AP Photo

When he became Tory leader seven years ago, the youthful and telegenic David Cameron pledged to transform the blue-rinse image of his party and boost its membership by attracting thousands of young, ethnic and gay members. In doing so, he would destroy forever the Tories’ reputation as the ‘nasty party’ as these new ‘inclusive’ members joined the 300,000 activists whose average age was 64 ‘I was elected Leader of the Conservative Party on a mandate to change and modernise the party,’ he said. ‘I want to increase membership. I want to see a broader base. I want to see a significant increase in the number of members from all communities.’