And here we see the perils of believing your own hype -- apparently Bibi and friends actually believed the idea of the all-powerful Israel Lobby. Whether through Romney's bald-faced pandering to that perceived lobby with his ugly comments about the cultural inferiority of Palestinians or, more shockingly, through Netanyahu's decision to take sides in the 2012 presidential campaign, they seem to think that if they can portray Obama as "weak on Israel" they will materially advance their own causes. It's worth noting, of course, that those interests are different. For Romney, the approach only works if it undermines Obama in key states, notably Florida. For Netanyahu, it would work if the fear of losing Jewish support pushed Obama to get visibly tougher on Iran, to accept, for example, the Israeli leader's call for clearly demarked and more aggressive "red lines" with Iran.