After almost 14 years in office, and with an impressive record of electoral victories behind him, Venezuelan President Hugo Chávez now faces the most challenging campaign of his political career. Venezuela's economy is weak, and, for the first time since 1998, Chávez, who has cancer, could suffer defeat when the country goes to the polls, on October 7. The conventional wisdom is that Chávez's prospects will depend, as they have in the past, on his strong support from the country's poor. He has spent years developing social programs to dole out state funds to those in need, and the tactic has made him wildly popular. But that strategy alone might not work this time around. Chávez's electoral fortune today depends not so much on his connections to the poor but on his approach to Venezuela's private sector.