To put it bluntly, some of the Tory votes in rural areas are expendable; those in the cities are not. So gay marriage – which, again, is a signal just as much as it is an actual policy position – is about being more competitive in seats such as: Westminster North, Hammersmith, Hampstead & Kilburn, Eltham, Cheadle, Hazel Grove, Solihull, Edgbaston, Sellyoak, Northfield, Nottingham South, Gedling and so on.
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