February 7, 2013

How the Scots Lost Scotch

Peter Martin, The Scotsman

AP Photo

Nowadays it seems Scottishness has fallen out of favour with admen – some entertaining foreign kitsch aside – even when it comes to selling our national drink, writes Pete Martin HOW come the great brands of Scotch are not particularly Scottish? That’s one of the great ironies of international marketing.

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TAGGED: Scotland

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