When the July issue of TIME Magazine hit newsstands it got the attention of the highest levels of government in Burma. On its cover is a serene image of Burmese Buddhist monk Ashin Wirathu, with a loaded phrase superimposed on his crimson robes: “The Face of Buddhist Terror”. The article explores the rising wave of anti-Muslim violence in the country and traces much of it back to Wirathu. Reacting to the provocative story, President Thein Sein’s office released a statement that said the story “creates a misunderstanding of Buddhism.” It added, “The government is currently striving with religious leaders, political parties, media and the people to rid Myanmar [Burma] of unwanted conflicts.” Sein went on to call Wirathu a “noble person” who is a “son of Buddha”.