What is the most printed publication after the Bible and Mao’s Little Red Book? The IKEA catalogue. That's right. About 3.9 billion Bibles have been printed since 1815, more than 900 million copies of President Mao Zedong’s Quotation are circulating in China and elsewhere. Beginning August 19, 220 million catalogues of the Swedish furniture retailer will be dropped in mailboxes all across the world. Roughly speaking, one billion people will have within reach images of these perfectly "lived-in" homes, filled with just-boisterous-enough children, that classy-without-letting-it-show look.
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