October 14, 2013
How Bolivian Farmers Made Us Crave Quinoa
Jim Yong Kim, Bloomberg
Quinoa farmers in the southern altiplano long struggled to sell this superfood even in other parts of Bolivia, let alone outside the country, and found it increasingly difficult to make a living. So, in the 1970s and ’80s, Nor Lipez’s main farmers co-op network, the Central de Co-operativas de Campesinos Agricolas Operacion Tierra, initiated a multipronged effort that it hoped would boost quinoa production, increase revenue by tapping into new markets, and help revive the organization’s declining membership.
TAGGED: Bolivia, Quinoa