January 15, 2014

German Beer's Existential Crisis

Michael Filtz, The New Yorker

The Associated Press

It’s not that Germans aren’t drinking anymore. From my own admittedly unscientific research—which includes losing count of the number of people I’ve observed drinking lagers on the train during my morning commute in Berlin—Germans still consume a lot of beer. A 2011 Kirin Holdings report said that Germany places third on the list of top beer-drinking nations: Germans drink about twenty-eight gallons per capita annually, practically neck and neck with the second-place Austrians and a bit behind the world-leading Czechs, who drink about thirty-two gallons. But German beer consumption has been steadily declining since a peak in the late nineteen-seventies, when West Germans were drinking about forty gallons each.

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TAGGED: Germany, Beer


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