February 3, 2014
China's Super Bowl Was Really Boring, Too
Lily Kuo, Quartz
The world’s biggest television event so far this year isn’t America’s Super Bowl, but a live, almost five-hour spectacular of song, dance, and skits hosted by China’s state television network. The annual Spring Festival Gala, which took place this past weekend as Chinese families celebrated the Lunar New Year, brings in as many as in 6.9 times more viewers than the US football game, or about 750 million people (paywall) as of last year.