Named ZunZuneo after Cuban slang for the sound a hummingbird makes, the social media network attracted tens of thousands of users at its peak. But those users never knew who was behind the company and that information on them was being collected and categorized. According to an Associated Press investigation, USAID wanted to identify “potential participants in the democratic movement” and separate them from “hardcore government supporters.” It was the intention of its creators to use ZunZuneo as a platform to trigger a Cuban Spring.
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