April 22, 2014

Someone Didn't Get BJP's Rebranding Memo

Joshua Keating, Slate

The Associated Press

Accused of complicity in (or at least insufficient concern about) the massacre of about 1,000 Muslims in his state of Gujarat in 2002, Indian election frontrunner Narendra Modi has backed away from his party's traditional Hindu nationalism as he has worked to make himself more palatable to a broader swath of the electorate. While he got his political start in a militant, Hindu nationalist youth group, Modi and Bharatiya Janata Party have recently presented themselves more as the pro-business, pro-development voice of the growing urban middle class.

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TAGGED: India, Bharatiya Janata Party (BJP), Narendra Modi


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