June 10, 2014

India After English?

Samanth Subramanian, New York Review of Books

The Associated Press

A decade or more ago, the publishers of English newspapers scorned Indian language readers, assuming that, as hundreds of millions more Indians became literate, they would turn automatically into consumers of English papers. But the steady rise in literacy rates—from 64.8 percent of the population in 2001 to 73 percent in 2011—has had unexpected consequences. The new middle class is increasingly found in smaller towns, and prefers to read in its own regional language, rather than English. Meanwhile, major media houses have discovered that English readership is declining or stagnant, and that advertising rates in English papers cannot be pushed much higher. Along with an influx of politicians from non-elite backgrounds and the growing importance of regional and state-level...

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TAGGED: India, English, Narendra Modi

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