July 22, 2014

Putin May Have Killed Russia's Brand

Leonid Bershidsky, Bloomberg

The Associated Press

Is the downing of Malaysia Airlines Flight MH17 the end of Russia as a brand? That's what one of the most successful Russian professionals in the tech industry, Max Skibinsky, thinks. He has a point: Whoever is really responsible for the tragedy, it's the perception that matters.

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TAGGED: Vladimir Putin, Russia, Ukraine, MH17

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