July 22, 2014
Putin May Have Killed Russia's Brand
Leonid Bershidsky, Bloomberg
The Associated Press
Is the downing of Malaysia Airlines Flight MH17 the end of Russia as a brand? That's what one of the most successful Russian professionals in the tech industry, Max Skibinsky, thinks. He has a point: Whoever is really responsible for the tragedy, it's the perception that matters.
TAGGED: Vladimir Putin, Russia, Ukraine, MH17