China's Unrequited Love for Basketball

China's Unrequited Love for Basketball

The NBA season is set to begin in less than two weeks, and as is the norm nowadays, teams are barnstorming China in front of adoring and excited fans. This week, the Brooklyn Nets and Sacramento Kings played two exhibition games in sold-out arenas in Shanghai and Beijing.

The NBA considers itself a global league and China is its most important market outside of the United States. It’s also no accident that the two teams sent to China this year both boast foreign owners. Mikhail Prokhorov of Russia and Indian-born Vivek Ranadive own the Nets and Kings, respectively.

 

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