American political scientists and psephologists have spent much of the last five years charting what they dub the Rising American Electorate, the growing voter pool made up of minority, young, and unmarried female voters. On the other side of the Atlantic, campaign planners are contending with the opposite phenomenon - the Shrinking British Electorate, where it is precisely BME (black and minority ethnic), young, and female voters who are most likely to be missing.
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