The Rise and Fall of Putin the Shirtless

The Rise and Fall of Putin the Shirtless

Vladimir Putin is sort of the Old Spice of world leaders. And not just because the Russian president turns up topless on a horse more often than Isaiah Mustafa, the actor whose sleek wit and abs reinvigorated the 81-year-old deodorant maker’s brand with a 2010 viral ad campaign titled “Smell Like a Man, Man.”

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