Never mind the old missile gap, what about the meme gap? There is something of a panic in the West that it is "losing the information war" with Russia.
On one level, this may be true, but before the West turns itself into "infowarriors" it ought to consider the weaknesses and consequences of the Russian campaign, whatever its apparent success at seeding its choice of memes — contagious ideas — into wider circles.
The Kremlin is undoubtedly engaged in a multi-front, multi-message, multi-media campaign to undermine the will and unity of the West. Everything from the pre-eminence given tin-hatted conspiracy theorists and deservedly unknown, self-proclaimed "analysts" on RT through to the efforts to demonize figures such as State Department spokeswoman Jen Psaki, speak to this.
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