Combining hard and soft power into a smart strategy, it turns out, is not easy. A country derives its soft power primarily from three resources: its culture (in places that find it appealing), its political values (when it lives up to them at home and abroad), and its foreign policies (when they are seen as legitimate and having moral authority). China has emphasized its cultural and economic strengths, but it has paid less attention to the political aspects that can undermine its efforts.
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