Since launching this strategy four years ago, Cameron has played the part of the man wrapped in the union flag determined to squeeze a better deal from Europe, ready, if all else fails, to countenance departure. But that act is wearing thin. This prime minister is a clubbable man who relishes his seat at top table and does not happily leave any inner sanctum. He is also a master of the arts of political theatre, and knows that he must soon – perhaps very soon – change persona, adopting the mask of the campaign leader rather than the Brussels wheeler-dealer.
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