The messages have little in common with Cold War propaganda. Russia does not seek to promote itself, but rather to undermine the institutions of the West, often using discordant messages. RT pumps out scare stories about migrants, and also portrays the West as racist and xenophobic. Russian-backed websites promote conspiracy theories — 9/11 was an “inside job,” Zika was created by the CIA — while ridiculing the excellent Western investigative journalism that revealed the ties among Russian politics, business, organized crime and intelligence.
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