Zawahiri critiques the Islamic State's approach to waging jihad in Iraq in his brief message, which is just over four minutes long. His arguments further highlight how al Qaeda and the Islamic State have evolved very different strategies for waging jihad. Whereas al Qaeda wants to be viewed as a popular revolutionary force, serving the interests of Muslims, the Islamic State deliberately markets itself as a top-down authoritarian regime that seeks to overtly impose its will on the populace. Al Qaeda and the Islamic State share
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