For U.S., Europe's Debt Woes Are an Ocean Away

By Bruce Stokes
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Coverage of the euro crisis by American news organizations has varied widely: In the fourth quarter of 2011, US media devoted 5.4 percent of their news coverage to the European economy, according to regular studies done by the Pew Project on Excellence in Journalism. This included 9.5 percent in large newspapers, such as The New York Times and The Wall Street Journal, and 8.4 percent of online coverage. But the euro crisis represented only 2.3 percent of coverage on network evening news and 1.6 percent on cable news.

By the second week of January 2012, overall coverage of the euro crisis had fallen to just 2 percent, the same level of news attention devoted to US professional football playoffs. Most of this euro reportage was online.

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This failure to follow the euro-crisis story is, in part, due to the news media's all-consuming focus on the 2012 US presidential election campaign. In early January, election coverage ate up nearly half of the news hole in the United States, up from only one fifth as recently as November 2011. This trend is likely to continue.

But the news media is not solely to blame. Only 12 percent of Americans told the Pew Research Center in early January that they were following the euro debt crisis very closely.

So Americans' lack of attention to Europe's problems is a bit of a chicken-and-egg debate. Is lack of news coverage because of lack of public interest? Or is lack of interest a product of lack of coverage? There is no way to know for sure, but the two trends feed off each other.

On the plus side, the euro crisis is more and more a topic of elite conversation in a way it was not just six months ago in the United States. Congress held five hearings on Europe's economic troubles in fall 2011, after holding none in the spring. US Secretary of the Treasury Timothy Geithner has made several trips to Europe to share American concerns with the Europeans. Obama talks about the crisis with German Chancellor Angela Merkel on a regular basis.

The Obama administration has been more outspoken about its concern about the European economy than the US has been since the late 1970s, when Washington pressed Bonn to stimulate the German economy to help with global recovery. Unfortunately, such pressure ended badly from the German perspective. They acquiesced and got inflation for their efforts.

So it's little wonder that US exhortations for Berlin to do more about the euro crisis have largely fallen on deaf ears. Meanwhile, Washington has little to offer in helping Europe help itself.

The US Federal Reserve has opened currency swap lines with the European Central Bank, to ensure that Frankfurt has adequate euro reserves. And it can do so again, but the benefit is limited. It can also back up European banks in the United States, which it has also done before. But again such measures are of marginal value, and the Fed was heavily criticized when such help became public knowledge in the fall of 2011

Beyond this, there's little Washington can or is likely to do. In 1995, the Clinton administration dipped into the $50 billion Exchange Stabilization Fund to help bail out struggling Mexico. But this money is no longer easily available, after Congress imposed restraints on its use.

The International Monetary Fund is looking to bolster its war chest to help Europe, but will likely do so without US help. In July 2011, 44 senators voted to block IMF access to money Washington had already promised.

The euro crisis highlights the fundamental dilemma facing the world economy: a leadership vacuum. The United States, once the indispensable power, is distracted, self-absorbed and relatively weakened at a time when Europe, and by extension the rest of the world, still needs the richest country to be actively engaged. There's no prospect of Washington stepping in to rescue the day. Europeans must rescue themselves. The euro crisis is the test case for managing the world economy without Uncle Sam.

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Bruce Stokes is a transatlantic fellow at the German Marshall Fund of the United States.

© 2012 Yale Center for the Study of Globalization

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