This analysis first appeared in Les Echos.
"Abenomics" is the name given to the economic revival measures implemented by Japanese Prime Minister Shinzo Abe since December 2012. There are three main strands: a massive fiscal stimulus, large-scale monetary easing by the Central Bank of Japan, and structural reforms aimed at increasing the competitiveness of Japanese businesses. These measures have provided a significant boost to the Japanese Stock Exchange and caused a weakening of the yen that has benefitted Japanese exports and tourism.
Several months down the line, Abe has indeed managed convincing results. Japan's consensus forecast - the average of all projections from research institutions and banks predicting Japan's future growth - anticipates that it will hit 4% over 12 months, but unemployment figures rose to 3.9% in June of this year.
As Europe is stuck in a deep, ongoing economic crisis, this audacious economic policy has elicited significant interest, even seducing many political and economic decision-makers. But Abe's tactics could well be last-ditch measures. Several economists have taken this view, including Olivier Blanchard, chief economist at the International Monetary Fund and a disciple of Keynesian economics.
Of course, "Abenomics" considerably increases the money supply, but it also pushes up the public debt and public deficit. The country's deficit is currently 11.5% of gross domestic product (GDP), while public debt will soon surpass 200% of GDP. Japan has gambled on being able to turn its economy around quickly to reduce this debt, but the strategy is by no means a sure thing. Industrial production dropped 3.3% in June, and Japanese exports are still affected by the economic slowdown in Europe and BRIC countries - Brazil, Russia, India and China.
The success of Abenomics is intimately linked to the end of Japanese inflation. For this policy to succeed, inflation has to rise to reduce the real interest rate and, as a consequence, the debt burden. Thus investors would continue to lend at low rates, providing credit for the reform of public finances.
When two strategies diverge
But, if we take a closer look, the Japanese economic policy is the exact opposite of its German counterpart, which could be described as "Merkelnomics." It requires balancing public finances, fiscal moderation, an orthodox approach to monetary policy and - this is the only point of convergence with Abenomics - structural reforms to improve competitiveness.
These measures were implemented at the start of the new millennium by former German Chancellor Gerhard Schröder, and Chancellor Angela Merkel has continued to follow this economic policy, very popular in Berlin, with the blessings of both the ruling Christian Democratic Union and Schröder's Social Democratic Party.
Germany still remembers the long period of deflation in the 1930s and the failure of the recovery policies. After the war, Germany rebuilt itself using the simple idea that true legitimacy comes from society itself and that economic policy must be designed to achieve stability. The country operated under the belief that monetary policy cannot be used to play with prices and artificially create money supply, and that the independent central bank must guarantee this.
During the same period, following post-reunification shock, Schröder's reforms decreased the weight of public spending, which was stabilized at 45% of GDP, a gap of 8 to 9 points compared with France. The tax burden rests mainly on households (72% of taxes) with just 28% coming from businesses. Moderate public spending allows a significant amount of earnings to remain within businesses, thus guaranteeing their competitiveness, which explains the trade surplus and the famous "Mittelstand" enterprises - the small- and medium-sized companies that some claim are behind Germany's economic success. For example, the country has 335,000 export companies compared with France's 110,000. Thanks to this rigorous economic policy, Germany has doubled its growth since 2000, which is measured at 2.4% for 2013.
So, Abenomics or Merkelnomics? At a time when the West, sunk deep in the sovereign debt crisis, desperately needs to return to an economy based on production, and rebalance its economic model by decreasing the weight of its consumer economy, Abenomics is a seductive short-term option. But it's one that would prove dangerous in the medium term. It is Merkelnomics upon which we must base our economic policies: monetary neutrality, decreased public spending, pro-competitiveness reforms, redesigned business accounts, and the creation of Mittelstand exporters.