CNN covered the drama ad nauseam for weeks, once breaking into one of its programs to report that objects recovered from the sea could be trash - which is exactly what it proved to be. They featured tons of go-to footage from a flight simulator and a nonstop spool of speculation from talking heads. Everyone had a theory, with some sounding more like a Twilight Zone rerun than a newscast: Could a black hole or even something supernatural be behind the aircraft's March 8 disappearance?
Last week, Miami Herald columnist Leonard Pitts, Jr., begged CNN to scale it back.
"Enough, already," he wrote. "Give us a break from the missing plane. ... Put your hands up and step away from the story."
But even though its coverage was mocked by "The Daily Show" and spoofed by "Saturday Night Live," Americans kept watching, and the 24-hour news network's ratings kept soaring. CNN, which declined to comment for this story, reported itself that the all-important 25- to 54-year-old viewer demographic more than doubled after its plane reporting began.
But why did interest remain so high in the U.S. when the story lost steam elsewhere? It dropped from most Australian front pages and web sites weeks ago, despite the search being coordinated off its western coast. CNN International tapered its coverage when other big news broke, such as the crisis in Ukraine and the Oscar Pistorius trial in South Africa, even though the missing jetliner was actually an overseas story. Even in China, where two-thirds of the passengers were from, reports never ran nonstop on TV and the clamor on social media also died down.
Still, Americans yearned for more.
A month and a half into the massive search that has involved scores of countries scouring thousands upon thousands of ocean miles, the plane was still among the top three stories Sunday on Google news. The only new development was that a robotic submarine was expected to finish its sweep of the seabed in a week.
Part of the obsession may also revolve around the country's gotta-know-now mentality and its social media addiction that gets fed 24/7 by the latest breaking news, raw footage or photos going viral on Twitter, Facebook and YouTube. Since the plane disappeared, it has consistently been one of the top five most-read stories on The Associated Press' mobile app.
A combination of popular TV shows and a history peppered with real-life detective dramas, from who shot President John F. Kennedy to the identity of Watergate source "Deep Throat," may have been factors that tempted Americans to latch onto it.
"It's almost like all the seasons of `Lost' was the promotional period for this story," said Robert Thompson, a pop culture expert at Syracuse University.
"We have always kind of put a lot of our popular national narrative into these mysteries and conspiracies and all of the rest of it," he added. "And this is a pretty powerful one."
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Associated Press National Writer David Crary contributed to this report from New York.
