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May 30, 2012Measuring Nations in Kardashian Units
Ethan Zuckerman, who runs the Center for Civic Media at MIT, developed a rather ingenius unit of media measurement - the "Kardashian" - which, as Zuckerman explains, is "the amount of global attention Kim Kardashian commands across all media over the space of a day," and approximated by using Google Insight to measure how many people are searching for her.
So, with a hat-tip to Kevin Mack, I thought we could apply this measurement to see how some newsworthy countries stack up against Ms. Kardashian. The results are below.
As you can see, they hardly hold a candle. Only Egypt gets kind of close. Make of this what you will.
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