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February 19, 2013The New York Times' Nicholas Kristof and author Shery WuDunn are attempting to raise awareness of the global trade in sex slaves through an unorthodox method: they've created a Facebook game about it.
Dubbed Half the Sky, the game is backed by an A-list of corporate sponsors and philanthropic interests like the Ford Foundation and Zynga (the creators of Farmville). The more you play, the more charitable donations you unlock.