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Can a Facebook Game End the Global Sex Slave Trade?

The New York Times' Nicholas Kristof and author Shery WuDunn are attempting to raise awareness of the global trade in sex slaves through an unorthodox method: they've created a Facebook game about it.

Dubbed Half the Sky, the game is backed by an A-list of corporate sponsors and philanthropic interests like the Ford Foundation and Zynga (the creators of Farmville). The more you play, the more charitable donations you unlock.