Foreign Policy
So how did Foreign Policy, a onetime quarterly journal geared toward academics, so quickly become a new media leader in online world news? To do it, explained Executive Editor Susan Glasser, the magazine had to start by adding its own voice and expertise to the story. "If you want to shape the conversation, you have to be a part of it," Glasser told RealClearWorld. And shape it they did in 2010 - like when national security reporter Josh Rogin recently spotlighted an Obama administration reversal on child soldiers; forcing the White House into full-blown damage control. But it's not just about providing the reader with original commentary and analysis, explained Glasser. Much of Foreign Policy's success also comes from an understanding of what works - and what doesn't work - online. This requires producing web-friendly content for readers on a daily basis, such as this year's "Postcards from Hell" series, a photo essay derived from the magazine's annual failed state index.Whatever the formula, it appears to be working, as FP.com has quickly emerged as a daily must-read for world news junkies.
