What Is David Cameron's Appeal?

To the unschooled eye, the photograph of the 1987 class of the Oxford University Bullingdon Club could be mistaken for a 100-year-old image. The ten young men crowding the frame are dressed in long tails and blue bowties and pose on marble steps, most of them studiously looking away from the camera. But this is a relatively recent photo of members of the aristocratic, and destructive, drinking club: Participants honor the unofficial motto--"I like the sound of breaking glass"--by getting drunk and trashing private property. It was reportedly taken before a rowdy escapade, which ended when members broke a restaurant window and six were jailed overnight.

Some two decades later, the picture became ubiquitous in the British press, thanks to the presence of one young man, standing in the upper left hand corner of the snapshot: He is David Cameron, who today serves as leader of the British Conservative Party and who is poised to move into Number 10 Downing Street if the Tories win the next general election, which will take place within twelve months. Cameron, who is just 42, had been the dark-horse candidate before he beat more seasoned Tory members in the 2005 leadership race. For a public eager to learn more about their potential PM, the Bullingdon picture seemed to fill in some blanks--and not in the Tory's favor.

Resentment toward those at the top of the ladder in Britain can be fierce. Accents and postal codes make one's rank instantly recognizable, and those born into the working class often feel looked down upon even if they ascend to professional jobs. Meanwhile, the "posh" can seem to lead effortless, gilded lives: Bullingdon members not only pay for the glass they break in cash, but also generally do so with high-denomination notes--an unmistakable cue that this crew has the status and deep pockets to play by its own set of rules.

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