Last April, M.I.T. held a business conference on campus titled “Africa 2.0: Achieving Growth Through Innovation.” In the keynote speech, Dr. Ngozi Okonjo-Iweala, managing director of the World Bank, announced to a packed room, “Africa is now the new frontier.”
When it comes to the discussion of emerging markets, the conversation is normally dominated by talk of China, India and Brazil. However, many African countries are demanding a place in the discussion, and the continent’s rapid growth and extreme market conditions may well be changing the traditional notions of what innovation is and where it can come from.
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