Last May, a twentysomething ultra-Orthodox Jew named Yitzchak Alrov figured out that he and his large family were the victims of price-gouging by a cartel of dairy producers in Israel. Instead of imitating the Peter Finch character in Network and shouting “I’m mad as hell” from his window, Alrov started a consumer boycott on his Facebook page that soon spread like wildfire across the country. The media dubbed it the “Cottage Cheese Revolution,” and it resulted in significant price reductions on at least some dairy products.
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