In a little noticed event on New Year’s Day, China inaugurated its first non-profit organization dedicated to the promotion of soft power—China Public Diplomacy Association (CPDA). Foreign Minister Yang Jiechi attended and spoke at the unveiling ceremony for the group, which elected as its president Li Zhaoxing, the chairman of the Foreign Affairs Committee of China's National People's Congress. Addressing the group after the vote, Li told its members that the CPDA would mobilize and coordinate “social resources and civilian efforts” towards the goal of "promoting China's soft power."
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