In the 1980s, American commentators and best-selling authors repeatedly sought to convince companies and workers to be more "Japanese." After all, for two generations, the men of Japan, supported by their wives, constituted a fearsome force – first, in the run up to the Second World War, then during the economic "miracle" that drove that small island nation toward the pinnacle of global economic power.
Yet, today, Japan's latest generation of men appears lacking the fierce ambition that drove their fathers, much less their grandfathers. The term commonly used for this new generation of Japanese is "herbivores," a play on the word for plant-eating animals generally known for their docility.
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