Last month was Ramadan, which made it an especially bad time to launch an advertising campaign for strawberry-flavored condoms in Pakistan. When the contraceptive brand Josh Condoms, did just that with an ad featuring a famous and controversial supermodel, the campaign did not last long. Pakistan’s media regulatory agency issued a statement calling the ad “indecent, immoral, and in sheer disregard to our socio-cultural and religious values.” After receiving thousands of complaints, the agency took the “unconstitutional” ad off of the air.
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