For a while, coal demand looked to be insatiable in the rapidly industrializing country. Demand in China increased almost fivefold between 1980 and 2010, according to the EIA. The U.S. government projected last year that Chinese coal consumption will grow by an average of two per cent per year through 2040. But more recently, China’s coal market seems to be changing. Under pressure from middle-class citizens angry about the health effects of staggering air pollution, Chinese authorities have been announcing plans to cut emissions and to move to cleaner fuels, such as natural gas and nuclear energy.