In the 1984 US presidential election, Ronald Reagan came up with an effective way of embarrassing his rival Walter Mondale over defence. ‘There’s a bear in the woods,’ ran his television advert, showing a grizzly bear wandering through a forest. ‘For some people, the bear is easy to see. Others don’t see it all.’ During the British general election campaign, the Russian bear isn’t making any attempt to hide — it is standing on its hind legs and pawing at the trees with its claws. Although everyone can see the bear, none of the political parties want to focus on it.
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