Imagine a commercial airline company whose planes are all approaching the end of their working lives. The ageing of the planes is well known and understood, the need for a replacement obvious. Yet company management spend twenty years bickering and dithering over what replacements to buy, spending billions on abortive attempts to solve the problem. Paralysed by indecision, no new planes are bought at all: the company falls into chaos and irrelevance. Eventually it ceases to exist.