Ray Freeman Cycles, founded in 1890, was a lovely family-run business that served Norwich with all its cycling needs for over 125 years. Nestled at the end of Heigham Street, this charming shop, with its distinctive yellow sign and large front windows, had a delightful Victorian feel; place Fred Dibnah might’ve adored. It was based on traditional, socially conservative communitarian beliefs. Everyone who worked there knew your name and family. It was somewhere you could go for a chat, as well as anything bike-related. If you had a puncture, you’d go to Ray’s. Whether you’d knocked your chain off the gears or buckled your wheel, the guys there could fix it in no time.
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