Ricky Gervais begins his latest tirade with the sort of fury only a man who has just had a billboard banned can summon. Not a hate-speech billboard, not a political billboard, but a comedy billboard — an advert for a drink that dared to say, “One day you’ll be underground for good.” That’s it. A cheeky memento mori. A wink at mortality. And for this? Buried, funnily enough, before it ever saw daylight. “Cowardly f*ck f*cks”, he mutters, in that distinctive rhythm of contempt only he can deliver. And for once, Britain’s greatest comic mind of the 21st century isn’t exaggerating. He’s diagnosing a national illness.
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