Dec 13, 2019
How Britain Voted and Why
I surveyed over 13,000 people on election day who had already cast their vote to help understand how this extraordinary result came about. The results show who voted for whom, and...
Dec 12, 2019
Brexiteers Can't Afford a Tactical Vote
A funny thing about elections is that people's expectations of what the result will be can affect what the result actually is.There have been hints of this in my polling over the...
Dec 10, 2019
My Final Election Dashboard
The final round of my general election polling dashboard, based on 4,046 interviews between 5 and 9 December, shows clear Conservative leads on most measures – but with Labour...
Nov 26, 2019
How Politics Ended Up Like This
This began 15 years ago when, as a longstanding donor to the Conservative Party, I decided it was about time someone made a proper study of why it kept losing general elections...
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